"The Geena Davis Institute on Gender Bias in the Media" is working with the entertainment industry to dramatically alter how girls and women are reflected in media. Ms. Davis started the institute in 2004.
While watching children’s entertainment with her young daughter, Davis was astounded by the lack of female characters in programs and movies. She commissioned a major research project on gender in film and television.
The research project found, “that in family films, there is only one female character for every three male characters. In group scenes, only 17% of the characters are female.”
Geena Davis, and her institute, are bringing much needed attention to this issue.
The San Francisco Chronicle wrote, “Thank you Geena Davis for recognizing the gender bias in kids’ movies and doing something to change it.”
The Geena Davis Institute on Gender Bias in the Media received a Google Global Impact Award.
"If she can see it….she can be it!"
Learn more about the work of this institute, at: www.thegeenadavisinstitute.org